The caretrainer.ai Team Our founding team brings together a powerful combination of AI expertise, healthcare experience, and entrepreneurial success.
Brock Dubbels, PhD
Co-Founder, CEO
Brock Dubbels Ph. D. is a Founder and Product Developer, with a specialization in experience design and research in San Francisco, CA. As CEO at QCQ, he has brought forward the Caretrainer suite of tools complemented with machine learning. In service to experience and user goals, we design compelling user experiences, that are human-first, informed by data, and powered by machine learning to deliver enthusiasm, loyalty, and revenue impact. Brock’s research leverages tthe power of curiosity and play in behavior change, engagement, and learning. With special focus on how effective design, machine learning and artificial intelligence can provide personalized experiences to enhance automation, scale and scope. Experiences are designed to simplify complex activities to provide behavior change – as activations in learning and loyalty in support of sales applications, mobile experiences that augment and support our goals and jbs to be done, video games for entertainment and storytelling, the internet of things to automate our tasks and create wonder, and deliver exceptional enterprise, SaaS, PaaS, and business-to-business services. He is Editor in Chief Emeritus of the International Journal of Games and Computer-Mediated Simulations and is affiliated with the Gilbrea Center on Aging at McMaster University. He is a former Fulbright Scholar, NIH Fellow, and recipient of the Orion Innovation Award and McMaster Community Service Award. His leadership experience includes Amazon, Equinix, Bank of America, and United Health Group.
Justin Hogeterp
Co-Founder, CTO
Justin Hogeterp, a forward-thinking technology leader, is the Co-founder and CEO of Fluid Media, a company he established in 1998 and has successfully led for over two decades. With a deep passion for innovation and a keen eye for emerging technologies, Hogeterp has been at the forefront of the tech industry, driving Fluid Media to become a renowned player in the field.
As a highly skilled software engineer, Hogeterp specializes in a wide range of cutting-edge technologies, including AWS, cloud computing, machine learning, computer vision, blockchain, and LLM customization and optimization. His extensive knowledge and hands-on experience have been instrumental in shaping Fluid Media’s technical strategy and developing groundbreaking solutions for clients across various industries.
Throughout his career, Hogeterp has demonstrated a remarkable ability to drive innovation and deliver state-of-the-art technology solutions. Under his leadership, Fluid Media has consistently pushed the boundaries of what’s possible, leveraging the latest advancements in AI, machine learning, and blockchain to create transformative products and services.
As a Co-founder and CEO of CareTrainer.ai, Hogeterp brings his deep expertise and entrepreneurial spirit to the mission of revolutionizing the caregiving industry. By combining his technical prowess with a deep understanding of the challenges faced by caregivers and care organizations, he is committed to developing AI-powered solutions that empower caregivers, improve patient outcomes, and drive efficiency across the care continuum.
With Justin Hogeterp at the helm, CareTrainer.ai is poised to make a significant impact on the future of caregiving, leveraging cutting-edge technology to transform the way care is delivered and experienced.
Advisory Board
Joseph E. Gaugler, PhD
Distinguished McKnight University Professor and Robert L. Kane Endowed Chair in Long-Term Care and Aging, University of Minnesota School of Public Health.
Dr. Gaugler’s research examines the sources and effectiveness of long-term care for persons with Alzheimer’s disease and other chronic conditions. An applied gerontologist, Dr. Gaugler’s interests include Alzheimer’s disease and long-term care, the longitudinal ramifications of family care for persons with dementia and other chronic conditions, and the effectiveness of community-based and psychosocial services for older adults with dementia and their caregiving families. Underpinning these substantive areas, Dr. Gaugler also has interests in mixed methods and implementation science.
Elizabeth Zelinski, PhD
Professor of Gerontology and Psychology, USC Leonard Davis School of Gerontology
Elizabeth Zelinski, PhD, is a Professor of Gerontology and Psychology at the USC Leonard Davis School of Gerontology. Zelinski has joint appointments in the Psychology Department, Neurosciences and the Study of Women and Men in Society (SWMS) Programs.
Zelinski graduated summa cum laude from Pace University and received her graduate degrees in psychology, with a specialization in aging, from the University of Southern California. She was a postdoctoral fellow at Claremont Graduate School.
Zelinski is the principal investigator of the Long Beach Longitudinal Study. This study evaluates cognition, memory and language comprehension in older adults as well as the relationship between peoples’ perceptions of their memory ability and their actual performance, and how these change as people grow old. In 2016, Zelinski received the Distinguished Faculty Award from the Association for Gerontology in Higher Education (AGHE).
Maureen Dobbins
Professor of Nursing, Faculty of Health Sciences, McMaster University
Maureen Dobbins is a distinguished Professor in the School of Nursing at McMaster University in Hamilton, Ontario, Canada, and has served as the Scientific Director of the National Collaborating Centre for Methods and Tools (NCCMT) since 2011. With a background as a Registered Nurse and a doctorate in Health Administration from the University of Toronto, Dobbins is a renowned expert in knowledge translation and evidence-informed decision making in public health. Her research focuses on developing methods for systematic reviews of public health literature, evaluating health interventions, and implementing knowledge translation strategies. As a highly cited researcher with over 10,000 citations to her work, Dobbins has made significant contributions to bridging the gap between research evidence and public health practice. She is also the Director of Health Evidence™, a knowledge repository for public health decision-makers, and sits on the Knowledge Translation Advisory Board for the Cochrane Collaboration, further cementing her status as a leader in making scientific knowledge accessible and actionable for public health professionals.
Jing Wang, PhD, MPH, RN, FAAN
Dean and Professor of the Florida State University College of Nursing, and Adjunct Professor in Biomedical Informatics and Public Health at the University of Texas Health Science Center at Houston
Jing Wang, PhD, MPH, RN, FAAN is Dean and Professor of the Florida State University College of Nursing, and Adjunct Professor in Biomedical Informatics and Public Health at the University of Texas Health Science Center at Houston. She serves as the Board of Trustee at the Robert Wood Johnson Foundation and HCA Florida Capitol Hospital. She’s committed to nursing workforce development and High Tech High Touch approach in nursing education, research, and collaborative practice. Her interdisciplinary research uses mobile and connected health technologies to optimize multiple-behavior lifestyle interventions and improve patient-centered outcomes among the chronically ill and aging populations with multiple chronic conditions, especially among the rural and underserved populations. She’s an elected Fellow of the American Academy of Nursing, 2013 Robert Wood Johnson Foundation Nurse Faculty Scholar, 2015 TEDMED Scholar, 2016 Josiah Macy Jr. Foundation Macy Faculty Scholar, and Harvard Macy Scholar where she continues to teach in the “Leading Innovations in Health Care & Education” program in the Harvard Macy Institute. She is also the editorial board member of The Science of Diabetes Self-Management and Care. She was a member of the Steering Committee that updated the American Nurses Association (ANA) Connected Health Principles from the 1998 ANA Core Principles on Telehealth to guide nursing practice on telehealth and connected health. As a Health and Aging Policy Fellow and American Political Science Association Congressional Fellow, she was a Senior Scientific Advisor to Agency for Healthcare Research and Quality (AHRQ), and works with Centers for Medicare & Medicaid Services (CMS) and the Office of the National Coordinator for Health Information Technology (ONC) as a senior policy advisor. Wang received MSN and PhD from the University of Pittsburgh School of Nursing, MPH from its Graduate School of Public Health, and Graduate Certificate in Clinical and Translational Science from its School of Medicine.